TRUSTECH Survey: Confidence and Innovative Dynamics Orientating the Outlook of the Sector

High Confidence in Spite of Global Uncertainties

The survey makes a striking observation: optimism reigns within the industry. According to the results, 63% of participants believe the business climate to be either good or excellent. This high degree of confidence, notwithstanding global economic uncertainties, is evidence of the resilience and of the potential of the payment and identification sector.

Why is there such optimism? There are several reasons for this:

• Digital transformation: Rapid progress in digital payment and identity technologies is undoubtedly a contributing factor. With the rise in the adoption of digital solutions by companies and governments, the market for secure, scalable, upgradeable and high-performance identification and payment systems is gaining momentum.
• Consumer behaviour: More and more consumers are looking for seamless, instant payment options, which in turn is pushing companies in the sector to respond to that demand and encourage the broader adoption of those technologies.

This positive sentiment suggests that companies and investors expect to see continuous growth in the market and are preparing for fresh investments and for the innovations to come.

Investment Projects at the Heart of the Action

A particularly revealing figure from the survey indicates that 84% of respondents currently have an investment project in the field of payments or identification. This high percentage reflects not only great confidence in the market but also an active commitment to the sector’s growth and expansion. This optimism about commercial prospects for 2025, shared by 74% of respondents, is further reinforced by the latest technological advances and by new regulatory and consumer requirements. With the development of new technologies, the entry onto new markets and the expansion of current business portfolios, the industry appears poised to begin a phase of intense activity through 2025.

The main investment orientations that are expected include:

• Innovations in identity management: Technologies like digital identity portfolios and payment tokenisation should attract sizeable investments. These solutions have a key role to play in offering an optimal user experience whilst guaranteeing the security of transactions.
• Development of instant payment solutions: Companies are adapting their portfolios in response to rising consumer demand for fast, effective payments. Technologies ranging from Web 3.0 to government-backed digital currencies are making instant payments a priority as an area of interest.

In parallel, the key areas of interest for 2025 display a convergence around certain strategic technologies.

• Digital identities: With the growing number of online transactions, demand for safe, reliable digital identities – particularly via government identification solutions and identity and access management (IAM) systems – is booming, further stimulated by the heightened need for cyber security and privacy.
• Web 3.0 and payments: With the ramp-up of blockchain and decentralised technologies, Web 3.0 is primed to revolutionise the payment landscape. To meet users’ future expectations, companies will need to align their portfolios with these emerging technologies and offer solutions tailored to new forms of digital interactions.

The large proportion of respondents with short-term investment projects (1 in 2) underscores the urgency of this activity for the market. At a time when the industry seems to be preparing for major transformations, it is essential for companies to position themselves now so they can seize upcoming opportunities and differentiate themselves in a market that is witnessing the rapid adoption of new technologies, as well as changes in consumer behaviour.

Europe, The Leading Investment Destination

The survey reveals that Europe dominates the list of destinations for investments in payment and identification technologies, with Europe (excluding France) coming in first, followed by France, and then North America, Asia and the Middle East rounding out the top five. This distribution reflects the growing maturity of payment and identification solutions in multiple regions, stimulated by local economic growth, regulatory frameworks and digital innovations.

Europe distinguishes itself in particular thanks to a favourable regulatory framework, including the PSD2, which fosters an innovative environment whilst protecting consumers, whereas North America and Asia, with their vast markets and their rapid adoption of technologies, offer substantial potential for growth, namely in digital payments and fintech.

For more than half of all survey respondents, their minimum budget for investments in these sectors is €500,000, demonstrating a colossal commitment to innovation. In terms of technologies of the future, the respondents were particularly interested in:

• Digital identities and government identification systems
• Instant payments and the 100% tokenisation of payments
• Identity and access management (IAM) to boost system security
• Web 3.0, which could transform payments via blockchain technologies.

Aligning their portfolios with these priorities will allow companies to effectively respond to the market’s expectations and to impose themselves in this evolving sector.

This study run by TRUSTECH reveals a thriving payment and identification sector, one that is poised for major expansion through 2025. Between technological innovations and regional developments, the industry is benefiting from promising commercial prospects and increased interest from investors. For companies and investors alike, this will involve closely monitoring emerging technologies, leveraging the right technologies and anticipating changes to the market. By connecting key actors in the sector, TRUSTECH is positioning itself as a crucial platform for preparing for and shaping the future of this dynamic market.

About TRUSTECH

TRUSTECH is the flagship event for experts in innovative payment and identification solutions. Bringing thousands of professionals and exhibitors together from around the world, this trade show shines a light on technological innovations, regulatory advances and the challenges facing the sector. Each year, conferences, keynote speeches and demonstrations deliver a comprehensive vision of key trends, while the TRUSTECH Innovation Awards recognise the most innovative solutions in the field. TRUSTECH provides a single platform for discovering the technologies of tomorrow and meeting with leaders in the market.

Media Relations

Agence ØConnection