Discover the interview of the company Atlantic Zeiser, exhibitor at TRUSTECH. Atlantic Zeiser is a global leader in industrial high-security personalization, coding and mailing technologies, providing integrated solutions for the processing of financial cards, ID cards, driver’s licenses, healthcare cards, voter cards and commercial cards.
Article banner for the interview of our exhibitor Atlantic Zeiser

1) How did your last participation at TRUSTECH go?

The 2023 edition was an important exhibition for us because we showcased our PERSOSMART Color machine for the first time. This has generated a lot of interest within the card industry, and many visitors stopped by our booth to see live demonstrations. Ultimately this helped us increase our business opportunities in 2024.

 

2) Could you describe your company as well as the products/solutions that you will be presenting at TRUSTECH 2024?

Atlantic Zeiser is a global leader in industrial high-security personalization, coding and mailing technologies, providing integrated solutions for the processing of financial cards, ID cards, driver’s licenses, healthcare cards, voter cards and commercial cards. Specializing in UV color / black and white inkjet printing and laser marking, the company ensures complete data and personalization process integrity. In the two segments Card Systems and Packaging on-Demand Solutions, Atlantic Zeiser develops, manufactures, and distributes technologies as well as integrated solutions for manufacturers throughout the world. Atlantic Zeiser is part of Coesia, a group of companies focused on industrialized packaging solutions, headquartered in Bologna Italy.

TRUSTECH 2024 will be the opportunity for Atlantic Zeiser to continue the presentation of our PERSOSMART Color machine, introducing improvements for even better print and higher card resistance. We will also demonstrate some of our printing capabilities for the packaging industry.

 

3) In your opinion, what are the current trends that are providing opportunities for your company?

We can see growing trends within the card industry, where our drop-on-demand inkjet printing technology is not only suitable, but also the ideal solution: metal cards, eco-friendly materials like recycled PVC or paperboard, biometric cards (equipped with a fingerprint sensor), etc.

There’s also a demand for card personalization solutions that offer flexibility, agility and versatility with an affordable total cost of ownership. Atlantic Zeiser’s PERSOSMART has been designed to address those needs with its high-resolution printing capabilities for all card designs.

 

4) Why did you choose to participate at TRUSTECH 2024? How is TRUSTECH important for growing your business?

TRUSTECH 2024 is the place to be for all key players from the card industry. It’s the opportunity to meet people from all over the world and be aware of the latest innovations and developments.

It’s an important exhibition for Atlantic Zeiser to generate brand and solution awareness. .

 

5) Where do you intend to grow your business in the future (countries or verticals)?

We aim at developing our footprint in the Middle East and North America, but also consolidating our position in Europe. We’re also developing new solutions for the packaging market that can bring real added value to the card industry.

Visit Atlantic Zeiser website
Interviews Barnes International | TRUSTECH