3 Questions to Luc JULIA about Artificial Intelligence

As part of TRUSTECH 2024, the global event dedicated to innovative payment and identification solutions, Dr Luc Julia, a leading expert in Artificial Intelligence (AI) and human-computer interaction, will deliver an exclusive keynote titled “Generative AI: Myths and Reality”. This keynote promises to challenge prevalent misconceptions about AI and offer invaluable insights to industry leaders.

Author of the acclaimed book Artificial Intelligence does not exist, he presents a grounded perspective on AI, debunking many of the apocalyptic narratives often associated with the technology. He argues that what is commonly referred to as AI is more accurately described as “Augmented Intelligence” a suite of tools designed to enhance human capabilities rather than replace them.

Keynote Overview: What are the Myths and Realities of Generative AI ?

In his keynote at TRUSTECH 2024, Dr Julia will delve into the concept of Generative AI, a technology that has garnered significant attention, particularly with the rise of models like ChatGPT. While public perception of AI has been shaped by recent breakthroughs, he will emphasise that AI has been evolving for decades, long before the media frenzy of 2022. The speech will begin with a historical overview of AI’s evolution, leading to today’s cutting-edge developments.

The core of the session will be a balanced examination of Generative AI: its strengths, limitations, and ethical implications. Dr Julia will also focus on the practical applications of these technologies in fields such as payment and identification, stressing the importance for industry leaders not to be blinded by the hype. He will caution against embracing “the latest shiny technology” without understanding its real-world impact on businesses, societies, and the environment.

Insights from a Leading AI Expert

Complementing his keynote, Dr Julia has shared thought-provoking insights in an exclusive interview, addressing key questions relevant to professionals across the industry. He explains that, unlike the fictional AI depicted in films, real-world AI comprises tools that enhance our capabilities rather than functioning autonomously. Professionals must first educate themselves about these tools to integrate them effectively into their business processes.

Challenges include understanding that these tools are not magical solutions but require thoughtful implementation to achieve significant results. At TRUSTECH 2024, he will highlight the importance of selecting and developing the right ones, focusing on tasks that will benefit most from AI. Additionally, he will emphasise the need to be aware of the limitations and potential societal and environmental impacts of these technologies before adopting the latest innovations.